One of the essential parts of personal branding is defining one’s unique value proposition (UVP). Creating a UVP is about identifying “the person or people you’re looking to persuade to choose you” and differentiating yourself as the preferred solution or provider of that value against the “competition.”
There are many ways to cultivate your personal brand identity using tools like a SWOT to outline your strengths or these four Fs to reinvent yourself. These exercises will support you in many ways, from interviewing to negotiating for a raise to introducing yourself at a networking event.
Equally important is shining the light on what you have in common.
We all consciously or unconsciously crave to belong and connect with others. This need is predicated on the fact that we’re human beings, which is why how you show up and interact is such a big deal when trying to make a first or memorable positive impression.
At the core is the desire to be seen, understood, and heard. Over time this yearning escalates into the need to be appreciated, recognized, and valued. The “how” is up to the individual’s preferences and expectations, which can be uncovered by asking them specifically and observing their actions and behavior in situations and interactions.
Honor what matters most.
Regardless of the relationship – personal or professional, individual or team – connection is about finding common ground. As we let go of the need to be right, feel special, or make others do what we think they “should” do, the more we can embrace and celebrate each other’s differences and what we have in common.
Here are five questions to elevate unity and inclusion and diminish separation:
- What’s important to you?
- What’s our collective purpose/mission?
- What do you value?
- What are the common things we all value?
- How do you like to be appreciated?
How you show up.
You might be too attached to your perspective when you find yourself relentlessly making a point or tied to a particular outcome. Often there are many ways to reach a similar destination, and the word “should” is a sure sign of passing judgment. If you find yourself talking and talking, think of the “W.A.I.T” acronym, which stands for “Why am I talking?” to pause, breathe, and allow the other person to speak.
Activate your best with those around you.
Self-leadership is about getting to know yourself better and applying that knowledge to how you connect with others. To learn more, schedule a call with me. My approach is personalized and customized, tapping into various assessments as the foundation for advancement.